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Baldwin County, Alabama's Gulf beaches

Gulf Shores, Alabama: the town that throws a shrimp festival

Each October a quarter of a million people walk onto the public beach in Gulf Shores to eat shrimp every way it can be cooked. The party has been running since 1971. Here is how shrimp shaped this beach town, and how to cook it at home.

Five JollyGringo'z rubs and sauces lined up on the sand in front of a beach bonfire at dusk

Alabama's original beach party

The National Shrimp Festival has been held on the second weekend in October since 1971, according to the Encyclopedia of Alabama. The Coastal Alabama Business Chamber runs it with hundreds of volunteers, and its own site calls it Alabama's original beach party. Organizers put the crowd at nearly 250,000 over four days, and getting onto the festival grounds costs nothing.

The food is the main act. More than 50 local and regional vendors cook shrimp boiled, fried, steamed and every other way, alongside crab cakes, conch fritters and lobster rolls. Two stages run music all four days, and there are arts and crafts booths, a sand sculpture contest, a children's village, a 5K and a pageant. The grounds sit at the public beach where Highway 59 meets East Beach Boulevard.

The 2026 festival was set for October 8 to 11 and then called off. Organizers canceled it because of Tropical Storm Isaias, citing forecasts of high winds, heavy surf and rain all weekend, and put the safety of visitors, vendors and volunteers first. The chamber has already posted the next one: October 7 to 10, 2027.

How shrimp built a beach town

Until the 1940s this was mostly beach and wetland that few people could reach. The Gulf Intracoastal Waterway, finished in 1937, opened the area up. The first beach hotel went up in the early 1940s at the end of a rough road, and the post office opened in 1947. Gulf State Park was dedicated in 1939 and now covers 6,150 acres, with two miles of beach.

Shrimping grew with the town. Local boats worked from around 1918, mostly catching bait for other fisheries. Around 1956, deep water trawling for shrimp to sell as food became common, and shrimp turned into an economic mainstay. That same year residents won a city charter, which a judge threw out in 1957 before the Alabama Supreme Court restored it in 1958. The town has since come back from Frederic in 1979, Ivan in 2004 and Sally in 2020.

What is in season

A Gulf Shores eating year

The festival posts its own dates. Shrimp, snapper and flounder openings are announced by the state's Marine Resources Division, and the pompano note is from ADCNR writer David Rainer.

What is in season in Gulf Shores, by month
WhatWhenMonths
Pompano move into the surf zone along the beaches in small schoolsIn season nowSpring
Shrimping opened in Little Lagoon, Bon Secour Bay and Mobile BayIn season nowJune 1, 2026 Official dates for Shrimping opened in Little Lagoon, Bon Secour Bay and Mobile Bay (opens in a new tab)
Red snapper, open in 2026 from May 22 for private anglers, seven days a weekIn season nowLate May onward Official dates for Red snapper, open in 2026 from May 22 for private anglers, seven days a week (opens in a new tab)
The National Shrimp Festival, usually the second weekendIn season nowOctober
No flounder for the whole month, to protect the spawning fishIn season nowNovember

Festivals and events

The Gulf Shores food weekend

The shrimp festival is the town's anchor date, and the 2027 dates are already posted. Dates update every month: confirmed means the organizers posted it, expected means it follows the usual pattern.

Sand In My Boots Music Festival

Three days in May on the public beach in Gulf Shores, on the site that hosted Hangout Music Fest from 2010 to 2024

Next Usually May 2027

Country-led beach festival presented by Morgan Wallen that replaced Hangout Fest in 2025, with acts such as Post Malone, Brooks and Dunn and Riley Green on the first bill. Ticketed.

The next twelve months in Gulf Shores

  1. Oct2026Nothing on the calendar
  2. NovNothing on the calendar
  3. DecNothing on the calendar
  4. Jan2027Nothing on the calendar
  5. FebNothing on the calendar
  6. MarNothing on the calendar
  7. AprNothing on the calendar
  8. MayTBA May: Sand In My Boots Music Festival, date to come
  9. JunNothing on the calendar
  10. JulNothing on the calendar
  11. AugNothing on the calendar
  12. SepNothing on the calendar

From the lineup

Bottles for a shrimp festival kitchen

Shrimp is the headliner here, so these three are built around it.

Port A Shrimp Shack

Some Heat, 3.5 oz, $9

The shrimp shaker. Toss it in a boil pot or rub it on dry; celery, coriander and a citrus lift do the work either way.

Beautiful Sunset

Mild, 3.5 oz, $9

Orange peel and ancho, gentle and faintly sweet. A good choice when the kids are eating the shrimp too.

Grand Isle Hook Set Sauce

Some Heat, 8 fl oz, $12

Our hot sauce, made from red jalapeño and roasted red pepper and finished with lime. Stir it into mayonnaise for anything on a bun.

Cook it at home

Gulf Shores shrimp burgers

Chopped shrimp pressed into patties, seared in a skillet and stacked on a soft bun. The seasoning goes into the mix, and the hot sauce goes into the mayo.

What you need

  • 1 1/2 lb Gulf shrimp, peeled and deveined
  • Port A Shrimp Shack
  • 1 egg, 1/2 cup panko and 3 scallions
  • 4 soft buns, lettuce, 1/3 cup mayonnaise and Grand Isle Hook Set Sauce

How it goes

  1. Pulse a third of the shrimp in a food processor to a coarse paste, and chop the rest by hand into small pieces.
  2. Mix both with the egg, panko, sliced scallions and 2 tsp Port A Shrimp Shack. Shape four patties and chill them for 20 minutes so they hold together.
  3. Heat a film of oil in a skillet over medium heat and cook the patties 3 to 4 minutes a side, until browned and the shrimp inside is opaque all the way through.
  4. Stir the mayonnaise with Hook Set Sauce until it is as hot as you like it.
  5. Toast the buns, spread on the sauce, and build the burgers with lettuce.
Worth knowing. Keep half the shrimp in real chunks. The paste binds the patty, and the chunks make it taste like shrimp instead of a fish cake.

Another one from our kitchen: Skillet Smash Burgers

Questions

Questions about Gulf Shores

When is the National Shrimp Festival in 2027?

October 7 to 10, 2027, according to the festival's official site. It runs at the Gulf Shores public beach and entry to the grounds is free.

Did the 2026 Shrimp Festival happen?

No. The 2026 festival, set for October 8 to 11, was canceled because of Tropical Storm Isaias and forecasts of high winds, heavy surf and rain.

How long has Gulf Shores held the shrimp festival?

Since 1971, on the second weekend in October, according to the Encyclopedia of Alabama. The organizers say it now draws nearly 250,000 people.

Which bottle is best on Gulf shrimp?

Port A Shrimp Shack for fried, boiled and grilled shrimp, and Beautiful Sunset when you want something milder with a hint of orange.

Do you ship to Gulf Shores?

Yes. We ship anywhere in the U.S. Orders go out within two business days, and shipping is free over $45.

Run a shop, market or kitchen in Gulf Shores? Carry JollyGringo'z by the case. Tell us about the shop and the price sheet, the case packs and a sample bottle come straight back.

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More Gulf Coast towns near Gulf Shores

All 7 Alabama town guides

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Cook like Gulf Shores, wherever you are

Ten small batch rubs and sauces, low on salt so you can season heavy. Any four, 15% off, and free shipping over $45.

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